digital media

Microsoft Expands AI Tools to Safeguard Elections Globally

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Microsoft expands its Content Integrity tools to European Union political campaigns and global news organizations, aiming to safeguard the integrity of content in a critical election year. These tools, provided at no cost, enable verification of content origins and edits, enhancing transparency and trust in digital media.

Adobe Integrates Generative AI into Premiere Pro, Eyeing OpenAI’s Sora for Future Enhancements

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Adobe is enhancing Premiere Pro with generative AI tools from its Firefly family, exploring third-party integrations with OpenAI’s Sora to revolutionize video editing. These AI capabilities will allow users to generate videos, modify content, and extend clips with ease, setting a new standard in creative software.