Adobe Integrates Generative AI into Premiere Pro, Eyeing OpenAI’s Sora for Future Enhancements

Adobe is enhancing Premiere Pro with generative AI tools from its Firefly family, exploring third-party integrations with OpenAI’s Sora to revolutionize video editing. These AI capabilities will allow users to generate videos, modify content, and extend clips with ease, setting a new standard in creative software.

Adobe Announces Firefly

Adobe has been using AI within its product family for a long time, but they just announced a completely new platform, called Adobe Firefly. It looks amazing. At the beginning, Firefly will focus on image generation and text effects, but expand into other formats, such as video, over time. Firefly will be integrated into Creative … Read more