Why it matters: OpenAI’s shift toward a unified AI platform marks a strategic pivot in the industry, potentially eliminating the complexity of choosing between different AI models while democratizing access through a new free tier.
The timeline
OpenAI plans a two-phase rollout:
- GPT-4.5 (codenamed “Orion”) arrives in the coming weeks
- GPT-5 follows in mid-to-late 2025
What’s changing
OpenAI CEO Sam Altman acknowledges user frustrations with the current model picker, promising a more streamlined experience.
“We want AI to ‘just work’ for you,” Altman says. “We realize how complicated our model and product offerings have gotten.”
The company is canceling its standalone o3 model release, instead incorporating the technology into GPT-5.
The new features
GPT-5 introduces several breakthrough capabilities:
- Automatic computational power adjustment based on task complexity
- Advanced multimodal processing across text, image, and audio
- Expanded context windows for longer conversations
- Voice synthesis and enhanced research capabilities
The business model
OpenAI introduces a three-tier subscription system:
- Free tier: Unlimited access at “standard intelligence”
- Plus tier: Higher intelligence level with additional features
- Pro tier: Maximum computing power and advanced capabilities
What’s next
The shift comes as OpenAI faces increasing competition, particularly from companies like DeepSeek. The unified platform strategy could reshape how developers and businesses integrate AI into their applications.
Industry experts see this as OpenAI’s response to growing market pressure for more accessible and user-friendly AI solutions.