Why it matters: After months of anticipation following its February preview, OpenAI’s text-to-video AI tool Sora is now officially available, marking a significant advancement in AI-generated content creation.
The big picture: Sora enters a competitive landscape alongside Google’s Veo 2 and Amazon’s upcoming Nova Reel, as tech giants race to dominate the emerging AI video generation market.
By the numbers:
- Generates videos at up to 1080p resolution
- Creates content ranging from 5-20 seconds in length
- Available in most countries except Europe and UK
Key features include:
- Text-to-video generation capabilities
- Video-to-video transformation tools
- Integration with ChatGPT Plus and Pro subscriptions
- Exploration tab for discovering other users’ creations
- Storyboard tool for guiding narrative using text prompts
Between the lines: OpenAI has implemented safeguards including watermarking and content moderation to address concerns about potential misuse for creating deepfakes or misinformation.
What’s next: OpenAI plans to extend video duration limits and continue enhancing Sora’s capabilities, potentially reshaping creative workflows across multiple industries.